Some creative fields do not need a YouTube channel, so firstly, before you go out and start putting a lot of effort into creating a channel, identify the needs of your creative business, and if you can’t see any benefits of having one, then don’t create it, as it will be a lot of work, time, and cost, without any financial, social, or growth benefits.

And, if you already have a YouTube channel and you think it’s not necessary for you, then delete it. It will help to remove the noise and clutter for you and your target audience and free you up to concentrate on more profitable social media platforms and marketing strategies.

However, if you do identify that your creative business needs a YouTube channel, then consider the following:

  • You have to commit up front to maintaining it. YouTube is a long term strategy, not a get rich quick platform. Any social media channels you build without properly maintaining them will create a bad social image of your creative business, so be prepared to work, or better not to have it.
  • It is not about you, it’s about your audience, so before building it, Identify and research your audience to learn and understand which type of content they are interested in.
  • You have to create and upload your content regularly, because if you don’t, then your audience, and YouTube, will quickly lose interest in you and your channel.
  • Make sure your channel content adds value to your audience, such as helping them to learn something, or entertain them, or by adding some emotional value to their lives and making them feel something. You are after engagement, not just views.
  • And remember, YouTube is a video search engine, and it is the second largest search engine, so don’t forget about YouTube optimisation and SEO. Write a strong title, use important keywords, write a keywords rich description, add tags, create standout thumbnails. Every little bit helps.

If you create your YouTube channel from your audience’s perspective, with regular and consistently great content, while focusing on your SEO and optimisation, then in time you will be a successful fish in the big sea. 

I guess the unanswered question is, and one that will change depending on each creatives’ particular situation: do you need a YouTube channel or not?     

If you need help with this; contact me.